Fisker world wide retail
Elegant, edgy, electric, and environmental. These are the brand messages that electric car company Fisker Automotive wanted to convey in their US and European showrooms. EWI Worldwide is adept fabricating a wide variety of eco-conscious materials, and the Fisker showrooms show that it can be done beautifully. Heeding Fisker’s directive, all elements used in the Fisker showroom were produced with recycled or repurposed materials, including wood recovered from burned forests and from sunken logs from waterways. Leathers used on displays and on furniture are all free-range leathers. Technology also plays a role in the Fisker program. EWI Worldwide developed the iPad application for the dealership sales team and the showroom Technology Table. The Technology Table allows saved configurations from Fisker’s website to be loaded at the dealership so customers can pick up where they left off – thereby shortening, yet enhancing the selling process.
